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Social Media Marketing: A Strategic Approach
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Publisher: Cengage Learning
ISBN: 1285402146
Pages: 400
Year: 2012-03-09
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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Media Virus!
Author: Douglas Rushkoff
Publisher: Ballantine Books
ISBN: 0307775577
Pages: 368
Year: 2010-12-01
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The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information. From the Trade Paperback edition.
History Of Communication Study
Author: Everett M. Rogers
Publisher: Free Press
ISBN: 0684840014
Pages: 592
Year: 1997-07-01
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Internet Research Illustrated
Author: Donald I. Barker, Melissa Barker
Publisher: Cengage Learning
ISBN: 1285854128
Pages: 128
Year: 2013-11-06
View: 546
Read: 532
Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The Castle of Crossed Destinies
Author: Italo Calvino
Publisher: Houghton Mifflin Harcourt
ISBN: 0156154552
Pages: 129
Year: 1979
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A series of short, fantastic narratives inspired by fifteenth-century tarot cards and their archetypical images. Full-color and black-and-white reproductions of tarot cards. Translated by William Weaver.A Helen and Kurt Wolff Book
Handbook on Electronic Commerce
Author: Michael Shaw, Robert Blanning, Troy Strader, Andrew Whinston
Publisher: Springer Science & Business Media
ISBN: 364258327X
Pages: 723
Year: 2012-12-06
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The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
The Cluetrain Manifesto
Author: Rick Levine
Publisher:
ISBN:
Pages: 298
Year: 2011
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Achieving Optimal Enrollments and Tuition Revenues
Author: William Ihlanfeldt
Publisher: Jossey-Bass Incorporated Pub
ISBN:
Pages: 267
Year: 1980
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Read: 239

Win at Chess
Author: Fred Reinfeld
Publisher: Courier Corporation
ISBN: 0486418782
Pages: 105
Year: 2001
View: 857
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Players at all levels of ability will welcome this new edition of a classic, now completely revised by chess authority Fred Wilson and converted into the current algebraic chess notation. The 300 practical chess problems included contain scores of traps, sacrifices, mates, winning combinations, and subtle exchanges. Helpful hints are given for each problem. 300 black-and-white illustrations.
The Complete Internet Marketer
Author: Jay Neuman
Publisher: Lulu.com
ISBN: 0615161944
Pages: 462
Year: 2007-09-01
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The Complete Internet Marketer is filled with instructions, How-To guides and hundreds of useful tips for being successful online. You will learn everything you need to know about: Search Engines, Email, Online Advertising, Affiliate Marketing, Viral Marketing, Blogs, Designing effective websites, Building successful online stores, Making money from your website or blog and much more... In one book you will find everything you need to know about marketing online!
Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance
Author: Hersh Shefrin
Publisher: McGraw Hill Professional
ISBN: 0071641432
Pages: 320
Year: 2008-06-01
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The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line. Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.
Rouse Me
Author: Crystal Kaswell
Publisher:
ISBN: 1942135017
Pages: 278
Year: 2014-08-04
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Alyssa never thought she'd cheat. She has no time for the kind of passion that inspires such a tryst. Her priorities are clear-get healthy and get back to her acting career-and that means staying with her workaholic boyfriend, Ryan. He may not be the most attentive guy around, but she needs someone to keep her from falling down the rabbit hole of bulimia. Enter Luke. He's not the kind of guy who gives up on what he wants, and he wants Alyssa. He sees something in her, a loneliness he wants to take away. He knows she's with someone else, and he knows she should be off limits. But there's no way in hell he can resist someone who calls him on his bullshit and blushes at the mere brush of his fingertips. It starts off as flirting. Friendship even. Until it's more. His touch is electric. Together, they're white-hot. There's no turning back, even if this might destroy both their lives.
The Frankfurt School in Exile
Author: Thomas Wheatland
Publisher: U of Minnesota Press
ISBN: 0816653674
Pages: 415
Year: 2009
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Thomas Wheatland examines the influence of the Frankfurt School, or Horkheimer Circle, and how they influenced American social thought and postwar German sociology. He argues that, contrary to accepted belief, the members of the group, who fled oppression in Nazi Germany in 1934, had a major influence on postwar intellectual life.
Independent Filmmaking and Digital Convergence
Author: Vladan Nikolic
Publisher: Taylor & Francis
ISBN: 1317383443
Pages: 292
Year: 2016-12-01
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Independent Filmmaking and Digital Convergence: Transmedia and Beyond offers a comprehensive analysis of the technological changes of the past few decades in independent film and media-making, and explores new strategies and practices in media production, exhibition and distribution for independent producers and content creators. The book examines how independent filmmaking concepts have merged with digital and online technologies to create new hybrid multi-platform content creations. It explores key questions like how to reach an audience at a time when media conglomerates and their products dominate the market, and simultaneously, there is an overabundance of content competing for viewer time. The book investigates what kind of stories we tell and why; how the audience has changed, and what their expectations are; what the various niche markets are for independent producers and creators in new media; and new models for media financing and distribution. The content found in this book: Bridges the gap between professional media-makers and amateurs by focusing on new and emerging media models and practices. Provides a holistic view of the new media landscape, and practical advice on producing content in the new multi-platform media environment. Demonstrates how to create financially sustainable models for independent producers and creators in a shifting and unstable environment, providing many challenges, but also opportunities for independents.
The Female Spectator
Author: Eliza Fowler Haywood
Publisher:
ISBN:
Pages:
Year: 1755
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