Nunca Te Pares Autobiografia Del Fundador De Nike Book PDF, EPUB Download & Read Online Free

Nunca te pares
Author: Philip H. Knight
Publisher: Vintage Espanol
ISBN: 0525433546
Pages: 432
Year: 2017-02-21
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Phil Knight nos habla por primera vez de la aut�ntica historia que hay detr�s de Nike, la empresa que fund� en 1962, que hoy en d�a factura m�s de 30.000 millones de d�lares al a�o, y cuyo logo ha llegado a ser un s�mbolo global, el icono m�s ubicuo y reconocido en todo el mundo. Todo comenz� con 50 d�lares y una idea sencilla: importar calzado deportivo econ�mico y de gran calidad desde Jap�n. Vendiendo esas zapatillas de deporte en el maletero de su coche, Phil Knight consigui� facturar 8.000 d�lares durante el primer a�o. Progresivamente, este peque�o negocio se convirti� en una start-up rompedora que revolucion� el mercado, cre� una marca universal e innovadora y evolucion� hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes �xitos, pero sobre todo la relaci�n con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sinti�ndose como hermanos. Juntos, animados por la fuerza de un objetivo com�n y una fe profunda en el esp�ritu del deporte, construyeron una marca que transform� todos los c�nones establecidos.
Resumen De "Resumen De Nunca Te Pares: Autobiografía Del Fundador De Nike (Shoe Dog) - De Phil Knight"
Author: Sapiens Editorial
Publisher: Sapiens Editorial
ISBN: 3965442937
Pages: 30
Year: 2018-10-08
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ACERCA DEL LIBRO ORIGINAL Hoy en día no hay persona que no haya escuchado, aunque sea alguna vez, la marca Nike. Nike se caracteriza por ser una de las mejores marcas de artículos deportivos del mundo, con su eslogan "Just Do It" y una gran campaña de publicidad Nike ha llegado a millones de personas. "Just Do It" es una frase corta, pero de gran impacto que proyecta el espíritu aguerrido que sus cofundadores mantuvieron durante los primeros años de la compañía. Como muchas grandes empresas, la historia de Nike surgió a raíz de una idea "imposible" y del deseo triunfo de una persona humilde. El creador de esta marca no fue un millonario que simplemente invirtió en una buena oportunidad, Phil Knight simplemente era un joven sin experiencia en los negocios al que le apasionaba correr. Este libro llamado "Nunca Te Pares" contiene las memorias de Phil Knight sobre la fundación de Nike y de todos los procesos y contratiempos que tuvo que superar para que su marca se convirtiera en lo que es hoy en día. En esta obra descubrirás el desarrollo que tuvo Knight para pasar de vender zapatos en la cajuela de su coche a ser dueño de una marca que no sólo es utilizada por deportistas famosos, sino por una gran parte de la población mundial. "Nunca Te Pares" es un excelente ejemplo que ilustra cómo si seguimos nuestros sueños, pensamos creativamente y nos regimos por nuestros valores, no habrá obstáculos ni límites que nos detengan en nuestro camino hacia el éxito.
Shoe Dog
Author: Phil Knight
Publisher: Simon and Schuster
ISBN: 1501135937
Pages: 400
Year: 2016-04-26
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In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Small Data
Author: Martin Lindstrom
Publisher: Macmillan
ISBN: 1250080681
Pages: 256
Year: 2016-02-23
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"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
Creativity, Inc.
Author: Ed Catmull, Amy Wallace
Publisher: Random House
ISBN: 0679644504
Pages: 368
Year: 2014-04-08
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NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.
Open
Author: Andre Agassi
Publisher: Vintage
ISBN: 0307592804
Pages: 400
Year: 2009-12-24
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#1 NATIONAL BESTSELLER Far more than a superb memoir about the highest levels of professional tennis, Open is the engrossing story of a remarkable life. Andre Agassi had his life mapped out for him before he left the crib. Groomed to be a tennis champion by his moody and demanding father, by the age of twenty-two Agassi had won the first of his eight grand slams and achieved wealth, celebrity, and the game’s highest honors. But as he reveals in this searching autobiography, off the court he was often unhappy and confused, unfulfilled by his great achievements in a sport he had come to resent. Agassi writes candidly about his early success and his uncomfortable relationship with fame, his marriage to Brooke Shields, his growing interest in philanthropy, and—described in haunting, point-by-point detail—the highs and lows of his celebrated career.
Strangled
Author: Phil Knight
Publisher: John Hunt Publishing
ISBN: 1782797963
Pages: 180
Year: 2015-01-30
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The Stranglers occupy a paradoxical position within the history of popular music. Although major artists within the punk and new-wave movements, their contribution to those genres has been effectively quarantined by subsequent critical and historical analyses. They are somehow "outside" the realm of what responsible accounts of the period consider to be worthy of chronicling. Why is this so? Certainly The Stranglers' seedy and intimidating demeanor, and well-deserved reputation for misogyny and violence, offer a superficial explanation for their cultural excommunication. However, this landmark work suggests that the unsettling aura that permeated the group and their music had much more profound origins; ones that continue to have disturbing implications even today. The Stranglers, it argues, continue to be marginalised because, whether by accident or design, they brought to the fore the underlying issues of identity, status and structure that must by necessity be hidden from society's conscious awareness. For this, they would not be forgiven.
Inside the O'Briens
Author: Lisa Genova
Publisher: Simon and Schuster
ISBN: 1476717834
Pages: 352
Year: 2015-04-07
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A New York Times bestseller ▪ A Library Journal Best Books of 2015 Pick ▪ A St. Louis Post-Dispatch Best Books of 2015 Pick ▪A GoodReads Top Ten Fiction Book of 2015 ▪ A People Magazine Great Read From New York Times bestselling author and neuroscientist Lisa Genova comes a “heartbreaking…very human novel” (Matthew Thomas, author of We Are Not Ourselves) that does for Huntington’s disease what her debut novel Still Alice did for Alzheimer’s. Joe O’Brien is a forty-three-year-old police officer from the Irish Catholic neighborhood of Charlestown, Massachusetts. A devoted husband, proud father of four children in their twenties, and respected officer, Joe begins experiencing bouts of disorganized thinking, uncharacteristic temper outbursts, and strange, involuntary movements. He initially attributes these episodes to the stress of his job, but as these symptoms worsen, he agrees to see a neurologist and is handed a diagnosis that will change his and his family’s lives forever: Huntington’s disease. Huntington’s is a lethal neurodegenerative disease with no treatment and no cure, and each of Joe’s four children has a 50 percent chance of inheriting their father’s disease. While watching her potential future in her father’s escalating symptoms, twenty-one-year-old daughter Katie struggles with the questions this test imposes on her young adult life. As Joe’s symptoms worsen and he’s eventually stripped of his badge and more, Joe struggles to maintain hope and a sense of purpose, while Katie and her siblings must find the courage to either live a life “at risk” or learn their fate. Praised for writing that “explores the resilience of the human spirit” (San Francisco Chronicle), Lisa Genova has once again delivered a novel as powerful and unforgettable as the human insights at its core.
18 Minutes
Author: Peter Bregman
Publisher: Business Plus
ISBN: 1455500461
Pages: 288
Year: 2011-09-28
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Based upon his weekly Harvard Business Review columns (which is one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 MINUTES clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items which are truly the top priorities in our lives. Bregman works from the premise that the best way to combat constant and distracting interruptions is to create productive distractions of one's own. Based upon a series of short bite-sized chapters, his approach allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. Mixing first-person insights along with unique case studies, Bregman sprinkles his charming book with pathways which help guide us -- pathways that can get us on the right trail in 18 minutes or less.
Leonardo da Vinci
Author: Walter Isaacson
Publisher: Simon and Schuster
ISBN: 1501139177
Pages: 624
Year: 2017-10-17
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The #1 New York Times bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is “a study in creativity: how to define it, how to achieve it…Most important, it is a powerful story of an exhilarating mind and life” (The New Yorker). Based on thousands of pages from Leonardo da Vinci’s astonishing notebooks and new discoveries about his life and work, Walter Isaacson “deftly reveals an intimate Leonardo” (San Francisco Chronicle) in a narrative that connects his art to his science. He shows how Leonardo’s genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy. He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. He explored the math of optics, showed how light rays strike the cornea, and produced illusions of changing perspectives in The Last Supper. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him history’s most creative genius. In the “luminous” (Daily Beast) Leonardo da Vinci, Isaacson describes how Leonardo’s delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance to be imaginative and, like talented rebels in any era, to think different. Here, da Vinci “comes to life in all his remarkable brilliance and oddity in Walter Isaacson’s ambitious new biography…a vigorous, insightful portrait” (The Washington Post).
One Tin Soldier
Author: Phil Knight
Publisher: America Star Books
ISBN: 1448986656
Pages: 194
Year: 2009-09
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A father stops his white son from playing with his black friend. The ten-year-olds, Billy and Eugene, defy him. Sam and Ruby Lowe, Billyas parents, gave the McGeeas a place to live and help to better their lives. No good deed goes unpunished. Their kindness places the Loweas and McGeeas at risk. Risk turns to reality when one of the McGee girls is murdered. The racially volatile Riverhills County, Alabama, ignites. An old war hero, Sheriff A.B. Compton, must solve the crime or fight another war. The funeral is more than Eugene can bear, having just lost his father. Eugene and Billy leave the funeral to find a burnt out mansion and a swamp are keys in solving the murder. Sam Lowe is arrested for the murder. The Devil is set loose as Sam Lowe faces execution. But in the end two other men lay dead. Why?
Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Author: Joseph Michelli
Publisher: McGraw Hill Professional
ISBN: 007181227X
Pages: 288
Year: 2015-12-08
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A Wall Street Journal bestseller Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. DRIVEN TO DELIGHT reveals: How Mercedes-Benz USA launched a multi-year program to elevate their customer experience--even though their product was already “best in class.” How they activated people, improved processes, and deployed technology to emotionally engage customers. How the Mercedes-Benz approach can jump-start any customer-driven business—by accelerating your commitment to the customer experience. Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for the long haul. Mercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance. But in today’s market, you need more than a world-class product to outpace the competition--which is why the executives at Mercedes-Benz USA set a course to create a customer experience in keeping with their legendary cars. This is the story of how an organization became Driven to Delight. It reveals the action plan Mercedes-Benz USA used to catapult the company to first place rankings in national customer satisfaction studies while at the same time growing sales and profits. With unprecedented access to company personnel, customer experience expert Joseph Michelli charts the journey the company took and identifies the all-important keys to driving delight in any customer-based organization. You’ll learn how to: Create a compelling vision for exceptional customer experiences Identify the ever changing wants, needs, and desires of your customer segments Map out your key customer journeys and high value contact points Effectively evaluate customer perceptions throughout their journey with you Resolve customer needs swiftly and constantly improve your delivery processes Link rewards and recognition to customer experience excellence throughout your organization These proven techniques are part of the Mercedes-Benz USA “Driven to Delight” culture which sets a new gold standard in customer service, employee engagement, and peak performance. You’ll find step-by-step strategies that can be customized to fit your business model and customer needs. You’ll discover invaluable tools like Vision Mapping, Customer Journey Wheels, Customer-Centric Strategy and Resource Planning Processes --plus 20 Key Questions you can use to diagnose your progress and steer your company in the right direction. Along the way, you’ll get a rare first-hand comprehensive view of a world-class company in action. You’ll see how a “best or nothing” organization became customer obsessed, mile after mile, year after year. Most importantly, you’ll learn how to ramp up your own customer experience, rev up your customer commitment, and take your customers on a journey that’s bound to delight--the Mercedes-Benz way. Joseph A. Michelli is an internationally sought-after speaker, author, and organizational consultant. His books include The Starbucks Experience, The New Gold Standard, The Zappos Experience, Leading the Starbucks Way, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal, and USA Today bestseller lists.
The World's Richest Man: Carlos Slim In His Own Words
Author: Tanni Haas
Publisher: Agate Publishing
ISBN: 1572847344
Pages: 148
Year: 2014-04-21
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When Carlos Slim claimed the top spot on Forbes’s annual list of the world’s richest people in 2010, it was the first time since 1994 that the spot wasn’t occupied by an American and, even more impressively, the first time that a person from a developing country topped the list. Although Slim is fabulously wealthy, he lives a relatively modest life, residing in the same house in Mexico City for the last 40 years. His extreme wealth and steadfast humility make him a unique creature in the world of the rich and famous. The most revelatory book available about this Mexican business magnate, comprised entirely of Slim's own thought-provoking and inspiring quotes, The World's Richest Man: Carlos Slim In His Own Words is a comprehensive guidebook to the inner workings of the world's wealthiest man and one of its most prominent philanthropists. Over 200 quotes on business, investing, entrepreneurship, leadership, management, wealth, and life provide an intimate and direct look into the mind of this modern business icon.
Rich Dad Poor Dad for Teens
Author: Robert T. Kiyosaki, Sharon L. Lechter
Publisher: Little, Brown Books for Young Readers
ISBN: 0759512310
Pages: 160
Year: 2004-08-01
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This special just-for-teens edition builds a foundation of self-confidence from which readers can realize their dreams of financial security in an increasingly challenging and unreliable job market. Teen-friendly advice, examples, sidebars and straight talk will supplement all of Rich Dad's core advice: Work to learn, not to earn. Don't say "I can't afford it" - instead, say "How can I afford it? " And don't work for money - make money work for you! No matter how confident or "good in school" readers consider themselves to be, this makes financial intelligence available to all young people with its streamlined structure, clean design, and accessible voice.
Grantsmanship -
Author: Barbara Floersch, Grantsmanship Center
Publisher:
ISBN: 1930250010
Pages: 214
Year: 2014-12-29
View: 432
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Inviting, practical manual for nonprofits, educational and govt agencies--how to plan effective programs, contact appropriate funders, and write effective grant proposals to get funding

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