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Lovemarks
Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Pages: 248
Year: 2005-12-01
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Umsatz extrem
Author: Dirk Kreuter
Publisher: Linde Verlag GmbH
ISBN: 3709306434
Pages: 240
Year: 2018-06-21
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Read: 1236
Mehr als nur ein bisschen besser Eine Steigerung der Verkaufszahlen um fünf oder zehn Prozent? Wie langweilig! Der Top-Verkaufstrainer Dirk Kreuter berät ausschließlich Organisationen, die ein überdurchschnittliches Wachstum anstreben. Und erzielt mit seinen ungewöhnlichen, aber extrem erfolgreichen Methoden astronomische Ergebnisse. Was im Verkauf alles möglich ist, zeigt er nun bereits in der zweiten, erweiterten Auflage seines Buches. Und verrät dabei seine ganz persönlichen Erfolgsprinzipien. Für Verkäufer, die mehr wollen, als nur ein bisschen besser zu werden.
Erfolgreich akquirieren auf Messen
Author: Dirk Kreuter
Publisher: Springer-Verlag
ISBN: 3658029889
Pages: 188
Year: 2014-08-20
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Nirgendwo sonst bietet sich die Möglichkeit, so viele direkte Kundengespräche zu führen wie auf einer Messe. Dennoch werden Messen von vielen Unternehmen zu wenig genutzt, um Kunden zu gewinnen und die Auftragsbücher zu füllen. Ursachen hierfür sind häufig mangelnde Vorbereitung und unzureichend geschultes Personal. Dirk Kreuter macht klar: Nur eine zielgerichtet vorbereitete Messe mit einer konkreten Strategie und gut geschulten Standmitarbeitern bringt neue Kunden. Das Buch bietet praktisches Know-how und konkrete Tipps für den professionellen Auftritt und zeigt, wie sich Messen effizient für die Neukundengewinnung nutzen lassen. Neu in der 4. Auflage: Social Media, Impulse für Einladungen mit maximaler Response und Messen als Akquiseinstrument im Verkaufstrichter.
Magic Words that Bring You Riches
Author: Ted Nicholas
Publisher: Nicholas Direct Incorporated
ISBN: 1887741003
Pages: 322
Year: 1998-12-01
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Deeply in debt and worried about survival, I discovered..".The secret to becoming a Millionaire is simply using the right words!" You are 17 words or less away from a fortune! In his new book "Magic Words That Bring You Riches", self-made millionaire, Ted Nicholas shares those words, and how to use them.
Exceptional Selling
Author: Jeff Thull
Publisher: John Wiley & Sons
ISBN: 1118038886
Pages: 272
Year: 2010-12-15
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Read: 160
Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." —Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA Systems "Exceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term." —Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success." —Tay Chong Siew, Major Customer Director, North Asia, BOC Gases "Having achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional!" —Alberto Chacin, Director of On Demand Services LAD, Oracle USA "Exceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace." —Steven Rodriguez, Senior Vice President, Ceridian Corporation "Thull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world." —Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.
Akquise-Impulse
Author: Dirk Kreuter
Publisher: Linde Verlag GmbH
ISBN: 3709409535
Pages: 224
Year: 2018-08-10
View: 168
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Vertriebs-Profi Dirk Kreuters „Akquise-Impulse“ sind motivierende Geschichten zum Thema Kundengewinnung - mal mehr, mal weniger fachlich, aber immer wirklich gut! Gespickt mit Tipps und Tricks gibt Ihnen dieses Buch den Kick für mehr Umsatz, neue Kunden und mehr Spaß am Verkaufen.
Grounded
Author: David Bischoff
Publisher: Simon and Schuster
ISBN: 0743421086
Pages: 288
Year: 2000-09-22
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While answering a distress call from a scientific station in a remote part of the glaxy, the U.S.S. Enterprise™ becomes infected with a mysterious alien life form which feeds on and transforms inorganic materials. The Starship begins to gradually disintegrate, and Starfleet is forced to order its evacuation and destruction to prevent the dangerous infection form spreading throughout the galaxy. It's the end of an era for Captain Picard and his crew, who are scheduled for transfers that will split them up among different Starfleet vessels. But even as the end draws neear for the Starship Enterprise™, Captain Picard begins to formulate a desperate plan to save his ship and preserve his crew -- a plan that will force him to defy Starfleet orders and lead him to a connfrontation with a malevolent alien force -- which has the power to destroy the entire Federation.
Rich Dad's Cashflow Quadrant
Author: Robert T. Kiyosaki, Sharon L. Lechter
Publisher: Business Plus
ISBN: 0759521441
Pages: 272
Year: 2001-01-15
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This work will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others.
Rich Dad's Guide to Investing
Author: Robert T. Kiyosaki, Sharon L. Lechter
Publisher: Business Plus
ISBN: 0759521468
Pages: 384
Year: 2001-01-15
View: 474
Read: 1309
Rich Dad's Guide to Investing is a guide to understanding the real earning power of money by learning some of the investing secrets of the wealthy.
Knock 'em Dead Job Interview
Author: Martin Yate
Publisher: Adams Media
ISBN: 1440536791
Pages: 256
Year: 2012-12-18
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Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!
The Guerrilla Marketing Handbook
Author: Jay Conrad Levinson, Seth Godin
Publisher: Houghton Mifflin Harcourt
ISBN: 0395700132
Pages: 379
Year: 1994
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Designing Luxury Brands
Author: Diana Derval
Publisher: Springer
ISBN: 3319715577
Pages: 170
Year: 2018-04-13
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Nomad
Author: Brandan Robertson
Publisher: Destiny Image Incorporated
ISBN: 0768406757
Pages: 176
Year: 2015-10-20
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Are you on a spiritual journey… wandering from place to place, denomination to denomination, church to church, but you still feel unfulfilled and lost? It's time to change the way you see wandering and accept your invitation to the nomad journey. Often in Christianity, wandering is seen as negative. If you wander, it generally means you are veering off the “narrow path” and are headed for destruction. But what if wandering was your key to experiencing God in brand new ways? In Nomad, Brandan Robertson invites you to embrace wandering as evidence that the untamable Spirit is drawing you into a deeper, richer faith than ever before. While many feel condemned or disconnected for wandering, Nomad leads spiritual seekers on a liberating journey that recaptures the vastness and awe of faith. It opens the un-churched up to a God Whose greatness can't be contained by man-made buildings. And for the 'religiously unaffiliated,' you might just see your journey, hear your voice and identify your struggles in the pages ahead. To all the Nomads—get ready to discover a faith without borders!
Dreaming
Author: Barbara Holmes
Publisher:
ISBN: 0800698908
Pages: 104
Year: 2012
View: 451
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Dreaming is an ordinary practice that weaves the mystery of consciousness into everyday life. Christians are betrothed to a God who dreams. As the book of Genesis unfolds, we find God busily untangling the chaos in the cosmos. On the seventh day, God rests and dreams of worlds that teem with life. We know that God dreams because humans, who are made in God's image, do as well. This book connects Christian traditions and dream stories to our everyday lives so that we might engage the mysteries of life.

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