Die Geheimnisse Erfolgreichen Youtube Marketings Von Youtubern Lernen Und Social Media Chancen Nutzen Geheimnisse Des Erfolgs Book PDF, EPUB Download & Read Online Free

Die Geheimnisse erfolgreichen YouTube-Marketings
Author: Marc Oliver Opresnik, Oguz Yilmaz
Publisher: Springer-Verlag
ISBN: 3662503174
Pages: 212
Year: 2016-08-09
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In diesem Buch lüften YouTube-Legende Oguz Yilmaz von Y-Titty und Marketing-Professor Marc Oliver Opresnik die Geheimnisse erfolgreichen YouTube-Marketings: Sie zeigen, wie dieses Medium in eine moderne digitale Marketingstrategie integriert wird.Mit YouTube als eine der wichtigsten Social Media Plattformen erreichen Unternehmen, Selbstständige und Freiberufler die werberelevante Zielgruppe der jungen User optimal.
Influencer Relations
Author: Annika Schach, Timo Lommatzsch
Publisher: Springer-Verlag
ISBN: 3658211881
Pages: 314
Year: 2018-04-05
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Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich über verschiedene digitale Kanäle (wie Blogs und Social Media) ein Netzwerk aufbauen können, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle für bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen Öffentlichkeit den Ruf eines Experten für bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschließlich oder verstärkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erläutert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Führende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem für Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch für Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.
Videomarketing – ein Arbeitsbuch
Author: Nike Roos
Publisher: Verlag Barbara Budrich
ISBN: 3847411330
Pages: 129
Year: 2017-03-13
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Videomarketing ist das Tool der Zukunft – vor allem für Trainer, Coaches, Berater und Experten. Alles, was Sie darüber wissen müssen, steht in diesem Buch. Von den Geheimnissen des Storytelling über Grundlagen der Bildgestaltung bis hin zu Ausstrahlung und Stimme. Die Techniken und Instrumente sind eingebettet in eine spannende Geschichte und gespickt mit praktischen Übungen. Wer dieses Buch liest, will nicht nur sofort loslegen – er kann es auch!
Marketing
Author: Svend Hollensen, Marc Oliver Opresnik
Publisher: Vahlen
ISBN: 3800649292
Pages: 502
Year: 2015-06-23
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Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlreichen Übungsaufgaben, Vertiefungsfragen, Praxisbeispielen und Fallstudien: “Marketing – A Relationship Perspective” is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based and challenging basic marketing text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach suggesting that a company should in any case pursue an integrative and situational marketing management approach. Svend Hollensen’s and Marc Opresnik’s holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners alike.
The Pricing of Progress
Author: Eli Cook
Publisher: Harvard University Press
ISBN: 0674982541
Pages: 326
Year: 2017-09-25
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How did Americans come to quantify their society’s well-being in units of money? In our GDP-run world, prices are the measure of not only goods and commodities but our environment, communities, nation, even self-worth. Eli Cook shows how, and why, we moderns lost sight of earlier social and moral metrics that did not put a price on everyday life.
Digital Darwinism
Author: Ralf T Kreutzer, Karl-Heinz Land
Publisher: Springer
ISBN: 3642544010
Pages: 257
Year: 2014-09-19
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
The New Digital Age
Author: Eric Schmidt, Jared Cohen
Publisher:
ISBN: 184854622X
Pages: 353
Year: 2014
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'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
The Nonprofit Sector in the Developing World
Author: Helmut K. Anheier, Lester M. Salamon
Publisher: Manchester University Press
ISBN: 0719053862
Pages: 384
Year: 1998
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Recent years have witnessed a significant upsurge of organized private, nonprofit activity in the countries of Asia, Africa and Latin America and with it an appreciation of the role that nonprofit organizations can play in the processes of economic and political change. Long recognized as instruments of relief and promotors of human rights, such organizations have recently come to be viewed also as essential contributors to basic economic growth and to the broader civic infrastucture that is now increasingly seen as a fundamental precondition for markets and representative political institutions to function.
Www.advertising
Author: Richard Adams
Publisher:
ISBN: 0823058611
Pages: 192
Year: 2003
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The wide world of Internet advertising is busted wide open in this fascinating tour of a new medium in marketing, featuring five hundred illustrations of some of the Web's most effective, eye-catching, and controversial advertising to date. Original.
Virtual Social Networks
Author: N. Panteli
Publisher: Springer
ISBN: 0230250882
Pages: 196
Year: 2009-07-16
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As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks.
Food Blogging For Dummies
Author: Kelly Senyei
Publisher: John Wiley & Sons
ISBN: 1118239385
Pages: 320
Year: 2012-03-08
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Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blog Here's everything you need to know about food blogging.
Dialogue – The Mixed Game
Author: Edda Weigand
Publisher: John Benjamins Publishing
ISBN: 9027287465
Pages: 304
Year: 2010-12-22
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The ‘Mixed Game Model’ represents a holistic theory of dialogue which starts from human beings’ competence-in-performance and describes how language is integrated in a general theory of human action and behaviour. Human beings are able to adapt to changing conditions and to pursue their interests by the integrated use of various communicative means, mainly verbal, perceptual and cognitive. The core unit is the dialogic action game or ‘the mixed game’ with human beings at the centre acting and reacting in cultural surroundings. The key to opening up the complex whole is human beings’ nature. The Mixed Game Model demonstrates how the different disciplines of the natural and social sciences and the humanities are mutually interconnected. After a detailed overview of the state of the art, the fundamentals of the theory are laid down. They include a typology of action games which ranges from minimal games to complex institutional games. The description is illustrated by analyses of authentic games.
Algorithms of Oppression
Author: Safiya Umoja Noble
Publisher: NYU Press
ISBN: 1479837245
Pages: 256
Year: 2018-02-20
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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
The End of Business As Usual
Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 1118077555
Pages: 304
Year: 2011-10-18
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Analyzes the ways in which digital communication trends are revolutionizing all aspects of life from business and government to education and social networking, exploring the various layers of today's complicated and technologically driven global culture to consider how it affects everyday consumers.
Postproduction
Author: Nicolas Bourriaud, Caroline Schneider
Publisher:
ISBN: 0974568899
Pages: 96
Year: 2005-01-01
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The French writer Nicolas Bourriaud discusses how, since the early nineties, an ever increasing number of artworks have been created on the basis of preexisting works; more and more artists interpret, reproduce, re-exhibit, or use works made by others or available cultural products. This art of postproduction seems to respond to the proliferating chaos of global culture in the information age, which is characterized by an increase in the supply of works and the art worlds annexation of forms ignored or disdained until now. First published in 2002, this 2nd edition contains a new foreword where the author reflects on how the art of postproduction developed over the last couple of years.Nicolas Bourriaud is the co-director of the Palais de Tokyo in Paris. His previous books include Lère tertiaire (Flammarion), Ésthétique relationnelle (Presses du réel), and Formes de vie (Denoël).