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Collaboration and Co-creation
Author: Gaurav Bhalla
Publisher: Springer Science & Business Media
ISBN: 1441970827
Pages: 205
Year: 2010-11-02
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Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Collaboration and Co-creation
Author: Gaurav Bhalla
Publisher: Springer
ISBN: 1489991964
Pages: 205
Year: 2014-09-19
View: 812
Read: 1227
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
The Power of Co-Creation
Author: Venkat Ramaswamy, Francis J. Gouillart
Publisher: Simon and Schuster
ISBN: 1439181063
Pages: 288
Year: 2010-10-05
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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.
Convergenomics
Author: Professor David L Olson, Professor Sang M Lee
Publisher: Gower Publishing, Ltd.
ISBN: 1409459527
Pages: 216
Year: 2012-08-28
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Convergenomics is about the megatrends that are shaping how people behave and organizations work. In this insightful analysis, Sang Lee and David Olson describe how globalization, digitization, changing demographics, changing industry mix, deregulation and privatization, commoditization of processes, new value chains, emerging new economies, deteriorating environment, and cultural conflicts have led to what they define as a convergence revolution. Lee and Olson discuss this convergence revolution from the perspectives of technology, industry, knowledge, open-source networking and bio-artificial convergence, and they explain how human systems are transformed by what they have named convergenomics. Understanding convergenomics can lead to innovative strategic approaches and, the authors contend, more agile businesses are already employing these approaches to become and remain competitive and to generate greater value in a world radically changed by e-commerce. Business leaders and 'students' of strategy at all levels will learn from this book how revolutionary developments can be embraced rather than feared, and how technology that is potentially frightening in its complexity can be harnessed and used to enable productive collaboration and gain competitive advantage.
The Co-Creation Paradigm
Author: Venkat Ramaswamy, Kerimcan Ozcan
Publisher: Stanford University Press
ISBN: 0804790752
Pages: 360
Year: 2014-04-09
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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Collaborative Value Co-creation in the Platform Economy
Author: Anssi Smedlund, Arto Lindblom, Lasse Mitronen
Publisher: Springer
ISBN: 9811089566
Pages:
Year: 2018
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Open Tourism
Author: Roman Egger, Igor Gula, Dominik Walcher
Publisher: Springer
ISBN: 3642540899
Pages: 476
Year: 2016-03-02
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This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
Innovation Support in Latin America and Europe
Author: Julio Mario Rodriguez Devis, Dr Keith Halcro, Dr Kevin Grant, Mr Mark Anderson, Professor David Edgar, Professor Lautaro Guera Genskowsky
Publisher: Gower Publishing, Ltd.
ISBN: 1409460320
Pages: 244
Year: 2014-02-28
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Latin America represents one of the most dynamic business regions in the world. Innovation Support in Latin America and Europe explores the need for training innovation professionals, identifies appropriate strategies and best practice for ensuring its delivery, and reflects the outcomes of a major innovation and knowledge transfer project. Academics, business professionals, policy makers, and trade representatives, all contribute to review the literature and existing practices of innovation, and explore the often misunderstood and contested terrain that surrounds innovation theory, policy and practice. In this book you will find a comparative insight into Latin American and European approaches to innovation management and innovation in practice, and an examination of how innovative ideas are exploited for a specifically Latin American context. With chapters which offer insights from both academics and practitioners, the text offers a refreshing, contemporary and trans-national perspective and a clear, concise and enriching discussion on the interplay between research, policy and practice. Innovation Support in Latin America and Europe will appeal to academics and researchers, higher level students, policy makers and business leaders, particularly those with any interest in Latin America.
E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Author: Pattinson, Hugh M.
Publisher: IGI Global
ISBN: 1605663956
Pages: 332
Year: 2011-05-31
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"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies"--Provided by publisher.
Awakening a Leader's Soul
Author: Gaurav Bhalla
Publisher: Motivational Press
ISBN: 162865421X
Pages: 256
Year: 2017-07-24
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Awakening A Leader's Soul: Learnings Through Immortal Poems is about "Soulful Leadership," a new human-centric leadership narrative that reimagines the purpose of leadership and values the fullness of leaders' humanity more than the brilliance of their executive minds. Effective solutions to the challenges posed by today's complex and uncertain world are more a function of who leaders are, what they stand for, and what they are willing to fight for, not the extent of their knowledge. The book takes current and future leaders on a transformative journey of reflection and self-awareness, so they can reconnect with themselves and the worlds in which they live through the timeless wisdom of immortal poems. And yet the world is different from what it seems to be and we are other than how we see ourselves in our ravings. Czeslaw Milos, "Ars Poetica" After seeing and hearing themselves in new and different ways, readers can start their own "Soulful Leadership" journeys, using the power and privilege of their leadership positions to make the world a better place.
Collective Disruption
Author: Michael Docherty
Publisher:
ISBN: 0986079545
Pages: 200
Year: 2016-04-11
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DISRUPTION IS THE NEW MANDATE for big companies. Too often, disruption is a bad word something you don't see coming. It doesn't have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration. Whether you're an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you. Collective Disruption provides a road map and framework for co-creating new businesses. Read it and you'll learn how to: Build and leverage an innovation network as a pipeline for new sources of growth Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs Large corporations need new sources of growth, but struggle to embrace entrepreneurial, high-risk opportunities. Many startups excel at using speed and agility to incubate breakthrough ideas, but lack access to brands and distribution for scale. Large companies and startups can help each other. They can collaborate earlier and more deeply in creating and scaling transformative innovation and new business opportunities. Collective Disruption makes the case for corporations and startups to partner in new ways to co-create new businesses. Docherty has lived in both of these worlds and draws on decades of experience as well as interviews and case studies from scores of leading companies and successful startups applying these principles today. Collective Disruption provides insights and tools to help you embrace more fluid cross-company collaboration that can deliver significant growth.
Reverse Innovation
Author: Vijay Govindarajan, Chris Trimble
Publisher: Harvard Business Press
ISBN: 142218398X
Pages: 256
Year: 2012-04-10
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The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
SMEs and Open Innovation: Global Cases and Initiatives
Author: Rahman, Hakikur
Publisher: IGI Global
ISBN: 1613505205
Pages: 356
Year: 2011-12-31
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Open innovation has been widely implemented in small and medium enterprises (SMEs) with the aim of influencing business promotion, value gain, and economic empowerment. However, little is known about the processes used to implement open innovation in SMEs and the associated challenges and benefits. SMEs and Open Innovation: Global Cases and Initiatives unites knowledge on how SMEs can apply open innovation strategies to development by incorporating academic, entrepreneurial, institutional, research, and empirical cases. This book discusses diverse policy, economic, and cultural issues, including numerous opportunities and challenges surrounding open innovation strategies; studies relevant risks and risk management; analyzes SMEs evolution pattern on adopting open innovation strategies through available measurable criteria; and assists practitioners in designing action plans to empower SMEs.
The Conversation Company
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 0749464747
Pages: 288
Year: 2012-05-03
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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Leveraging Knowledge for Innovation in Collaborative Networks
Author: Luis M. Camarinha-Matos, Iraklis Paraskakis, Hamideh Afsarmanesh
Publisher: Springer
ISBN: 3642045685
Pages: 835
Year: 2009-10-13
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Collaborative Networks A Tool for Promoting Co-creation and Innovation The collaborative networks paradigm offers powerful socio-organizational mec- nisms, supported by advanced information and communication technologies for p- moting innovation. This, in turn, leads to new products and services, growth of better customer relationships, establishing better project and process management, and building higher-performing consortia. By putting diverse entities that bring different perspectives, competencies, practices, and cultures, to work together, collaborative networks develop the right environment for the emergence of new ideas and more efficient, yet practical, solutions. This aspect is particularly important for small and medium enterprises which typically lack critical mass and can greatly benefit from participation in co-innovation networks. However, larger organizations also benefit from the challenges and the diversity found in collaborative ecosystems. In terms of research, in addition to the trend identified in previous years toward a sounder consolidation of the theoretical foundation in this discipline, there is now a direction of developments more focused on modeling and reasoning about new c- laboration patterns and their contribution to value creation. “Soft issues,” including social capital, cultural aspects, ethics and value systems, trust, emotions, behavior, etc. continue to deserve particular attention in terms of modeling and reasoning. Exploi- tion of new application domains such as health care, education, and active aging for retired professionals also help identify new research challenges, both in terms of m- eling and ICT support development.

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